The I.C.E. St. Moritz

January 29 – 30, 2027 | Lake St. Moritz, Switzerland

The I.C.E. St. Moritz returns on 29–30 January 2027, bringing exceptional collector cars to the frozen Lake St. Moritz in Switzerland. Combining automotive elegance with an Alpine winter setting, the event brings together cars, design, and culture in a place far removed from a conventional exhibition hall. The 2027 edition will also continue its expansion beyond the lake, with art and lifestyle experiences extending into the town.

What is The I.C.E. St. Moritz?

The name stands for International Concours of Elegance. Rather than a conventional motor race, The I.C.E. St. Moritz concours celebrates exceptional cars through displays, awards, and driving on ice. Visitors can appreciate the vehicles both at rest and in motion, with the frozen lake providing the setting for the experience.

This combination is central to its appeal. Collectors and motoring enthusiasts gather alongside visitors interested in design, fashion, and Alpine lifestyle. The cars remain the focus, but the surroundings and social atmosphere give the weekend a character of its own.

The organisers call this blend “Icestyle”: Automotive elegance experienced within St. Moritz’s sophisticated yet relaxed winter setting. It is an approach that makes the event appealing beyond the classic-car community.

The I.C.E. St. Moritz 2027 tickets and premium access

The I.C.E. St. Moritz 2027 tickets are now on sale, with Friday, Saturday, and weekend admission options. Organisers are further limiting access to the lake to help protect the frozen surface and its surrounding environment, making advance planning important.

Friday suits visitors who want to examine the cars closely during the static concours, while Saturday offers the opportunity to watch them being driven on the ice. Weekend admission combines both experiences. Standard entry includes access to the public areas of The I.C.E. Village and public grandstands.

For guests interested in The I.C.E. St. Moritz VIP access, MA Hospitality Group can assist with enquiries based on preferred dates, group size, and hospitality requirements. Any lounge access, catering, dedicated viewing areas, or additional experiences should be confirmed specifically for the selected 2027 arrangement rather than assumed from previous editions.

The I.C.E. St. Moritz 2027 car classes

The St. Moritz Concours d’Elegance 2027 programme returns to categories inspired by the event’s early editions. The five classes celebrate different periods of automotive history, from early motoring elegance to competition cars and experimental design.

Barchettas on the Lake: Open two-seater cars, with a focus on the distinctive sporting designs of the 1950s.
Concept Cars & One Offs: Experimental designs, unique coachbuilt cars, and individual commissions that pushed automotive creativity in new directions.
Racing Legends: Historically significant competition cars, spanning both open-wheel and closed-wheel designs.
Early Stars: Cars built up to 1955, celebrating the elegance and innovation of earlier motoring eras.
Icons on Wheels: Distinguished road cars built from 1956 to the early 1980s, reflecting the style associated with St. Moritz’s glamorous visitors.

Together, these classes create a varied collection rather than a display devoted to one marque or period. Participating vehicles are selected from submitted applications, so the categories describe the intended character of the concours rather than confirming individual cars.

Friday: Elegance and judging on the frozen lake

The I.C.E. St. Moritz schedule begins on Friday, 29 January, with the Village opening at 9am and the static concours starting from 9.30am. The published programme does not use a closed parc fermé, allowing visitors to admire the cars closely throughout the day.

For those interested in coachwork, interiors, and design details, Friday offers the opportunity to slow down and study the collection. It is the more contemplative side of the event, before Saturday introduces movement and engine sound to the experience.

The day also includes unveilings, sky displays, and winter activities, followed by Best in Class and other special awards. Activities on the lake are scheduled to finish at 4.30pm.

Saturday: When the cars take to the ice

On Saturday, 30 January, the Village reopens at 9am, with free laps by participating concours cars scheduled from 9.30am. The focus shifts from admiring the vehicles at rest to watching them move across the frozen lake.

This is what gives the second day a different appeal. A historic car’s shape and craftsmanship can be appreciated in a display, but seeing it driven adds sound, movement, and a sense of its original purpose. Against the snow-covered Alpine setting, that contrast becomes part of the spectacle.

Saturday’s awards include Hero Below Zero, Spirit of St. Moritz, and Best in Show, with lake activities scheduled to end at 4.30pm. The programme remains subject to change, and activities on the natural frozen lake depend on suitable weather and safe ice conditions.

More than cars: Art and lifestyle at The I.C.E.

The I.C.E. Art Show brings contemporary art and collecting culture into the wider event. Its next edition is planned for event week alongside the main concours, strengthening the relationship between automotive design, craftsmanship, and artistic expression.

The inaugural 2026 exhibition explored the theme of Art in Motion through paintings, sculpture, photography, and installations, accompanied by conversations and film screenings. It offered another way to consider the ideas that also shape exceptional cars: form, movement, beauty, and imagination.

For 2027, the programme will extend beyond the lake with art, lifestyle, and automotive experiences across St. Moritz, combining the concours with the town’s wider cultural and social scene.

Experience The I.C.E. St. Moritz 2027 with MA Hospitality Group

MA Hospitality Group can assist with The I.C.E. St. Moritz hospitality enquiries and the travel arrangements surrounding your visit. Whether your interest lies in Friday’s concours, Saturday’s driving programme, or the full weekend, the itinerary can be shaped around your preferred pace and priorities.

Arrangements can include:

Event admission and VIP hospitality enquiries.
Luxury accommodation and restaurant reservations.
Private aviation and chauffeur services.
Tailored cultural experiences and winter activities.

Contact us to plan your visit to The ICE St Moritz 2027, from event access and luxury accommodation to private travel and personalised winter arrangements.

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