10 luxury beach club collaborations by iconic fashion houses

From Capri to Monaco, luxury brands are turning beach clubs into immersive expressions of their identity. Through branded loungers, parasols, dining spaces, pools, and private beaches, these luxury beach club collaborations allow guests to experience fashion through travel, design, and hospitality. From bold archival prints to understated textiles, each takeover transforms a leading coastal venue into a distinctive branded destination. These luxury fashion collaborations have also become some of the most visible luxury summer activations across the Mediterranean.

10 luxury beach club collaborations at a glance

1. Bvlgari Serpenti Beach Club × Bvlgari Resort Dubai

Location: Dubai, UAE

Bvlgari brings its iconic Serpenti motif to Jumeira Bay through the Serpenti Beach Club at Bvlgari Resort Dubai. Curved patterns and golden-orange tones transform the beachfront, cabanas, daybeds, and terraces.

Rather than a traditional partnership between separate brands, this in-house concept extends Bvlgari’s jewellery identity into hospitality, creating a complete branded coastal experience.

The result combines:

• Serpenti-inspired curves and patterns
• Golden-orange cabanas and daybeds
• Private beachfront areas
• Dining and poolside experiences
• Contemporary Italian design associated with Bvlgari Hotels

Bvlgari Serpenti Beach Club × Bvlgari Resort Dubai

2. Burberry × One&Only Aesthesis

Location: Athenian Riviera, Greece

Burberry’s takeover of One&Only Aesthesis brings British design to the Athenian Riviera. For the collaboration, the house reimagined its signature check in a turquoise colourway influenced by the waters surrounding the resort.

Burberry details extend across the main pool, tennis and padel courts, golf buggies, and a branded food truck, while resort boutiques feature selected summer pieces and the house’s Hunza G swimwear collaboration.

By changing the colour of its familiar check, Burberry connects its heritage with the contemporary Greek coastline while retaining a recognisable identity.

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3. Dioriviera × Il Riccio

Location: Capri, Italy

Dior’s seasonal presence at Il Riccio has become closely associated with summer in Capri. Located beside the Jumeirah Capri Palace, the waterfront restaurant and beach club provides a dramatic setting for the house’s annual Dioriviera concept.

Blue and orange toile de Jouy patterns cover cushions, cabanas, and loungers, while sculptural animals and decorative details extend the print throughout the space. A nearby Dioriviera boutique also offers summer clothing, bags, sandals, and accessories.

For 2026, Dior also introduced a branded boat inspired by the traditional Italian gozzo, reinforcing the relationship between the activation and Capri’s maritime identity.

Dioriviera × Il Riccio

4. Dolce&Gabbana × Hotel Cala di Volpe

Location: Sardinia, Italy

Hotel Cala di Volpe in Sardinia provides a natural setting for Dolce&Gabbana’s colourful interpretation of Mediterranean summer. As part of the house’s DG Resort project, the hotel has been transformed using the yellow Maiolica, or Maiolica Gialla, print.

The vibrant pattern covers poolside cabanas, cushions, and the Atrium Bar terraces, while hand-painted decorative pieces and a seasonal Dolce&Gabbana boutique complete the takeover.

The yellow and white design reflects the sunlight and colours of southern Italy while remaining immediately recognisable as Dolce&Gabbana. It is a strong example of a takeover that complements the destination rather than feeling disconnected from it.

Dolce&Gabbana × Hotel Cala di Volpe

5. Giorgio Armani × Bagni Roberto

Location: Forte dei Marmi, Italy

Giorgio Armani Mare takes a restrained approach at Bagni Roberto, using refined blue-and-white tones across parasols, loungers, cushions and beachside details.

The long-running partnership reflects Armani’s understated style, favouring consistency and subtlety over bold logos or dense prints.

The Bagni Roberto setting reflects several elements associated with Armani:

• A controlled and understated colour palette
• Clean lines and coordinated furniture
• Lightweight pieces designed for resort travel
• A balance between comfort and formal Italian elegance

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6. Gucci × La Rose des Vents

Location: Monaco

Gucci’s takeover of La Rose des Vents draws on one of the house’s most important archival designs. The Flora motif covers loungers, parasols, and beach towels throughout the Monaco venue, creating the appearance of a colourful garden beside the Mediterranean.

Created for Princess Grace of Monaco in 1966, Gucci’s Flora pattern returns to the Principality for its 60th anniversary, giving the collaboration a strong local connection.

A curated selection of Gucci ready-to-wear and accessories is also available through the Monte-Carlo boutique and online.

Gucci × La Rose des Vents

7. Jacquemus × Monte-Carlo Beach Club

Location: Monaco

Jacquemus transformed Monte-Carlo Beach with banana yellow, coconut-white, and black stripes across the pier, Pool Café, sunbeds, parasols, and towels, alongside two branded boutiques.

For the partnership’s return, the beach, pier, and seawater pool adopted softer pistachio and cream tones. The updated design shows how a successful collaboration can evolve each season while retaining a recognisable identity.

Jacquemus is particularly well suited to Monte-Carlo Beach. Its Provençal, sun-soaked aesthetic complements the club’s private beach, Olympic-sized seawater pool, and branded boutiques.

Jacquemus × Monte-Carlo Beach Club

8. Burberry × Hôtel Belles Rives

Location: Cap d’Antibes, France

At Hôtel Belles Rives in Cap d’Antibes, Burberry has replaced its turquoise Greek palette with navy and white checks. The pattern runs across the beach club, terrace, pier, sun loungers, and parasols, combining the house’s British identity with the hotel’s Art Deco character.

The takeover extends into smaller details, including the hotel lift, branded ice lollies, and summer activities such as waterskiing. These additions make the collaboration more interactive than a conventional furniture redesign.

The partnership also works because of the contrast between the two identities. Burberry brings a structured British check to a venue associated with the relaxed glamour of the French Riviera, creating a design that feels familiar but unexpected in its setting.

Burberry × Hôtel Belles Rives

9. Roberto Cavalli × Annex Beach

Location: Cannes, France

Annex Beach on La Croisette takes a distinctly maximalist approach. Styled by Roberto Cavalli, the Cannes venue uses expressive patterns across parasols, loungers, cushions, and dining areas.

Animal-inspired prints, florals, and metallic details complement Annex Beach’s lively atmosphere. The aesthetic is deliberately bold, making it particularly suited to a venue that combines daytime beach life with Mediterranean dining and evening entertainment.

Jacques Garcia’s wider design and Roberto Cavalli’s visual styling make Annex Beach feel like a lasting expression of the house’s energetic identity.

Roberto Cavalli × Annex Beach

10. Loro Piana × La Réserve à la Plage

Location: Saint-Tropez, France

Loro Piana’s presence at La Réserve à la Plage in Saint-Tropez offers a quieter conclusion to the list. The house uses sand, white, and natural tones that blend with Pampelonne Beach rather than competing with it.

Premium outdoor textiles, striped details, and carefully coordinated cabanas bring Loro Piana’s focus on materials and craftsmanship into the hospitality setting. The design prioritises texture and comfort, with branding kept comparatively discreet.

This understated approach reflects the wider identity of both partners. La Réserve à la Plage already combines refined hospitality with a relaxed beach setting. Loro Piana enhances that environment without overwhelming its architecture or natural surroundings.

Loro Piana × La Réserve à la Plage

Enjoy luxury beach club experiences with MA Hospitality Group

MA Hospitality Group can assist with tailored summer journeys across Dubai and the Mediterranean beach clubs, including club reservations, luxury hotel bookings, private villa rentals, and yacht charters. As luxury summer activations often operate for limited periods, early planning is recommended for Monaco, Capri, Cannes, and Saint-Tropez.

Contact us to plan a personalised itinerary around the leading luxury beach club collaborations and secure access today.

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